We’re seeing red, and it’s never looked better. Lingyun Creative designed the packaging for JinLiuFu-YiTanHaoJiu-XiTan, a Chinese liquor intended for celebrations like weddings, buying a house, or a new baby. The color red is often used in Chinese culture for these types of happy events, but it can be hard, then, for a product to stand out. Lingyun Creative shared how they balanced utilizing this hue while also creating something new and elegant, dealing with strict guidelines from the client, and more.
Lingyun Creative: Entrusted by Yunnan JLF Investment Co., Ltd. in December 2015, we started to work on the package design of its white spirit product named “A Bottle of Quality Liquor: Happiness”. The work has progressed for nearly two years along with initial brainstorming, design style confirmation, sketchy drawing, proposal submission and finished product manufacturing. On the final sample, we added a copper pendant carved with an upside-down bat, which signifies blessing in Chinese culture. At the moment, this product is available on the market of some areas of China.
Lingyun Creative: The product was launched to target the happy banquet market of China.
