Student Chris Thorpe created this sophisticated take on cannabis packaging. ITEM:09 is a conceptual cannabis brand that seeks to not be over-the-top with its messaging but instead aims to take a scientific approach to presenting cannabis products.
“For my self-directed Bachelor of Fine Arts final project, I tasked myself with creating a medical cannabis research and development brand design, along with an associated product line that could theoretically extend into a retail environment.”
“I wanted the brand design, and name, to speak to the scientific methods involved with the research, cultivation, and legal sale of medical cannabis while also subtly paying homage to the rather outlaw background of the product. As such, the title ‘ITEM:09’ holds some level of ambiguity that would not immediately be associated with the marijuana trade, while still hinting at the scientific origin. Colloquially, the term ‘ITEM:09’ does exist within the lexicon of incredibly creative street names for cannabis, and was popularized by the film Pineapple Express.”
