Evivva! Is A Cheerful Natural Juice Brand

by Natalie Mouradian on 11/06/2017 | 2 Minute Read

Editorial photograph

C’mon get happy with this cheerful juice packaging. Musen Design created the exciting bold packaging for Evivva!, a natural family-friendly juice brand.

“A drink to turn every moment into an expression of joy. Evivva! is a line of natural juices without added sugar or preservatives. A product for the whole family, made for those who live life with lightness and prioritize well-being. The product name was developed based on an Italian interjection for joy and happiness. The visual identity brings the natural fruit, in all its freshness, with the support of vibrant colors that stand out at the supermarket shelf.”

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Designed By: Musen DesignClient: Catafesta Wines & JuicesAccount Manager: Daniela HerrmannDesign Director: Flavia HocevarDesign Assistant: Marina Jacques VieiraProduct Naming: Mafagafos NamingIllustration: Fescher NeoilustraçãoLocation: Porto Alegre, Brazil

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