Edgy? Modern? Fresh? Check, check, check. Parámetro Studio designed the captivating branding for Black & Bone, a women’s wear store in Mexico. We spoke with them to learn more about the client’s requests, utilizing holographic elements in a design, and more.
Parámetro Studio: The initial input of our client was that she wanted an edgy, young and fresh fashion boutique identity. The selection of the typeface was an important part of the process since it lead us to an interesting and experimental layout in the overall pieces. We wanted to use a black and white palette merged with holographic foil to create a super strong brand.
Parámetro Studio: The biggest goal was to achieve a system that not always uses the same solution. For some of the pieces, the use of just holographic foil makes a statement, for some other like the stationary, black and white layouts take the lead in communication
