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How Black & Bone Got its Stylish, Eye-Catching Look

by Theresa Christine Johnson on 10/09/2017 | 4 Minute Read

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Edgy? Modern? Fresh? Check, check, check. Parámetro Studio designed the captivating branding for Black & Bone, a women’s wear store in Mexico. We spoke with them to learn more about the client’s requests, utilizing holographic elements in a design, and more.

Walk us through the design process that you went through for this project.

Parámetro Studio: The initial input of our client was that she wanted an edgy, young and fresh fashion boutique identity. The selection of the typeface was an important part of the process since it lead us to an interesting and experimental layout in the overall pieces. We wanted to use a black and white palette merged with holographic foil to create a super strong brand.

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What was one of the biggest goals you set out to achieve with Black & Bone packaging and how did you accomplish it?

Parámetro Studio: The biggest goal was to achieve a system that not always uses the same solution. For some of the pieces, the use of just holographic foil makes a statement, for some other like the stationary, black and white layouts take the lead in communication

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What special considerations for the design did you make as you incorporated holographic materials?

Parámetro Studio: The main consideration was the need of power and attraction on the identity’s communication so the brand could stand above its competitors. Another consideration was that this kind of material creates a unique atmosphere which works perfect for the essence of the brand.

What was the most challenging part of this project?

Parámetro Studio: The most challenging part was to create an identity with a color palette as simple as black and white. The acid element as such is the holographic foil and it still achieves order and an interesting composition that made a strong identity. We wanted to create a unique fashion store here in Monterrey given that the competition in the fashion industry is so vast with many great solutions.

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If you could pick one aspect of the finished design that you like the most or feel especially proud of, what would it be and why?

Parámetro Studio: Obviously the holographic foil is a very important aspect, but the harmony of this strong element combined with a modern typeface and interesting layout all together brings the whole package as a proudly finished product.

Share one lesson that you learned while developing the finished product.

Parámetro Studio: Balance is a key aspect in order to create great compositions. This makes the final product attractive yet functional.

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