GREEN & BLACK’S raises the bar for Premium Chocolate with the launch of contemporary new branding and packaging set to awaken the senses.
Mondelēz International has partnered with of strategic brand and packaging design agency Bulletproof to create a contemporary new brand identity and packaging design for its Premium Chocolate brand GREEN & BLACK’S in a bid to disrupt the category and futureproof the brand. Bulletproof was appointed to the project in January 2016.
Launched in the UK in 1991, GREEN & BLACK’S has established a reputation for delivering some of the finest tasting Premium Chocolate in the world made from quality Organic ingredients. With a new line to launch, GREEN & BLACK’S enlisted Bulletproof to create a vibrant and cohesive brand identity and packaging design for its new Pure Dark and Pure Milk chocolate bars that would break away from the generic mass Premium Chocolate category codes and conventions, while delivering the brand essence of ‘a taste you can believe in.’
