By Mark Davis, Creative Director and Co-Founder, integrated branding agency me&dave
Most of us accept that branding is one of the most important considerations in business when it comes to fast moving consumer goods or fashion—in fact, it can be the most valuable asset. Yet many of us overlook the importance of branding in the built environment.
Why should it be any different? Effective property branding can add value by helping developers target the right consumer, meet commercial objectives, and breathe new life into the built world.
