Étiquette designed the streamlined packaging for Chilled, Lithuanian Vodka’s light cocktail beverages. The design features line work illustrations and a sense of transparency that serves to breathe new life into a traditional brand.
Once a very popular and sexy category, the light cocktail market is now declining. It is perceived as dated and not in line with worldwide trends. Premium is the only active segment in the category, and is represented by well known international brands.
The client wants to strengthen the Lithuanian Vodka brand by attracting a younger audience that does not care about pure vodka. They want to revitalise the category in Lithuania, launching in the busy premium segment.
Create 3 label designs for separate Chilled flavours, giving the brand a youthful modern feel. There is no need to get super traditional, but the brand’s long-lived graphic character has to be preserved. The product is expected to have a premium, high quality look.
