On the western edge of Europe rests a small island named Barra. It is there that Barra Atlantic Gin is made. D8 developed the packaging as well as site for the spirit, celebrating the unique location from which it hails. By focusing on the story behind the gin, it only took a few hours after the site went live before they sold 250 bottles. Plus, Barra Distillers was asked to sponsor the high profile John Smedley runway show at London Fashion Week 2017, widening the exposure into unexpected new markets for the burgeoning gin brand.
D8 tells us more about creating the eye-catching patterns on the bottle, designing a gin to be premium yet accessible and more.
D8: We knew that there was a real drive and authentic purpose behind the company that people would fall in love with. The owner, Michael Morrison, is a craftsman born and bred on Barra, and used his skills to create beautiful wooden pieces for other people in the drinks industry before deciding he’d like to make spirits himself. His dedication and passion for working with natural materials led him to experiment with the blending of ingredients and botanicals from his native home, and he harvested carrageen seaweed from its shores to use as the base for a new gin. While he had a few ideas about where the brand could go, Michael was adamant that this carrageen should be an important part of the story and packaging.
