Although summer is over, we can’t resist anything that will take us back to those days full of fun in the sun. American fast-food chain Sonic has done just that with their summer packaging campaign. With cups and bags decorated with bright geometric shapes and characters, this packaging is nothing short of adorable.
“Commissioned by Sonic and their agency of record, Sullivan Higdon & Sink, Tad Carpenter and Carpenter Collective were tasked with bringing to life their summer packaging campaign. With over 3,500 Sonic Drive-In’s in the United States, our visual campaign was applied to various packaging applications, including 5 cup sizes, 2 to-go bags, employee uniforms and various digital assets. We used their cups and bags as a canvas to create an artistic take on the joyous season of summer.”
Designer/Studio: Tad Carpenter, Carpenter Collective
