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This Gin’s Packaging Combines the Gorgeous and the Grotesque

by Theresa Christine Johnson on 11/15/2017 | 2 Minute Read

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Barrel aged gin with hints of elderflower? A spirit so lovely needs equally beautiful packaging, and Chad Michael Studio certainly delivered. Combining ornate and elegant elements, like gold foil and floral graphics with skulls and spiders, the label is incredibly dynamic. These play to the aging process of the spirit but also help to highlight the more delicate elderflower flavor.

Small details really make the design—a fine border around the edge of the label and a textured, wooden cap, for example. Subtle, clever copywriting, like "The Secret Recipe of: Mrs. Wormwood" on the front of the label create a story behind the gin as well.

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“A secret gin recipe taken to the grave that now, years later, has been mysteriously resurrected for all to enjoy. Bottled and distilled by Wormwood & Sons.”

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Designed by: Chad Michael Studio

Country: United States