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Is that a Jar of Olives in Your Pocket, or are You Just Happy to See Me?

by Theresa Christine Johnson on 11/15/2017 | 3 Minute Read

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Talk about a cheeky name! La Patería didn’t dance around the sexual innuendo when designing these jars of olives. To balance out the boldness of brand name, the agency went with a more subtle label design and visual language for the product.

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“‘Suck my Olives’ is an idea created by our design studio to give a solution for the unpleasant taste of the organic olives. This product can not be alkaline treated therefore it has bitter taste. Our design studio proposed to create a new production process mainly based on reducing the amount of bitterness by an olive washing process and marinating them with different seasonings: curry, teriyaki, sweet and sour, sweet sherry, and cajun.”

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“Our design studio created a new brand for this product with an irreverent and provocative personality for the product concept and for the product packaging. Since the product taste is based on the brine, the olives are suitable to be licked or sucked. Our design studio used this to evoke the irreverent similarity with the sexual/sensual aspect of this action by using the name ‘Suck my olives.’”

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“The graphic design is very simple. It prevails the message and the concept. The labels are designed with different cuts to reflects the different olive presentation: plain, pitted, sliced, halves, and wedges. Each marinated olives label has its own color, reflecting the appearance of the finished product.”

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Designed by: La Patería

Creative direction: La Patería

Client: Interoliva.

Country: Spain

City: Madrid