Something Wicked this way Comes with Mayfield Gin

Published

October 18, 2017

Filed under

Twisted and spooky, this design for Mayfield Gin may just send shivers down your spine. Drawing on local legend, Stranger & Stranger created this design for their Sussex Hop Gin. The illustration not only tells a story, but its style speaks to the history of the region and the brand. A classic serif font further emphasizes its roots.

“Sussex, England. Local legend has it that the devil visited a local blacksmith for a chalice but the cunning smith used his tongs to drag the devil outside by it’s nostrils. This Single Farm Gin was sold out within weeks proving that the devil is certainly in the detail.”

Theresa Christine Johnson

Theresa entered the world of design through The Dieline. With a background in writing and journalism, she has a passion for discovery and cultivating human connections. Her work for The Dieline is a constant journey to deeply understand all facets of the design process and to investigate what makes designers tick. Theresa’s writing has taken her snorkeling in between the tectonic plates in Iceland, horseback riding through a rural Brazilian town, and riding an octopus art car at Burning Man with Susan Sarandon as part of a funeral procession for Timothy Leary (long story). When not writing, she is planning her next trip or taking too many pictures of her cat.