It’s a refreshing new look for Verve Coffee Roasters and a bright way to start the day for any coffee drinker. Colony redesigned the the coffee company to help highlight their commitment to providing the finest coffee grounds around, so we spoke with them more about making simplicity approachable, breathing life into a brand without alienating current customers, and more.
Colony: Back in 2007, Verve founders Ryan and Colby built and opened their first cafe on 41st Avenue in Santa Cruz, California. It was almost a decade later when they came to us looking to better capture the story and ethos of their brand’s evolution.
We take a really collaborative approach to how we work with our clients, so we spent a good amount of time with the Verve team in Santa Cruz. That way, we could get a solid feel for their hometown and the environmental and cultural influences that inspire them. It’s important to us to develop relationships with our clients and their customers, because it not only gives us a window into who’s driving the brand, but it also makes the process a better experience for both sides.
