There’s something that stands out about utilizing a black and white color scheme for packaging. This is especially the case with OLIMPICA beer’s labels. Futura created the design for these brews which utilize that striking combination of black and white along with intriguing typography.
“OLIMPICA is a new brand that has come to conquer the palates of lovers of artisanal Mexican beer, and to position itself the world over as a symbol or quality and strength.”
“It’s because of this that our proposal is centered on showcasing the product as an emblem of monumentality and achievement. In both its tap and bottle presentations, we’ve used monolithic elements to convey empowerment and heroism throughout every effort in the design and communication of the branding.
OLIMPICA is a beer for the conqueror of obstacles, the prize for those who aren’t afraid to face any challenge.”
Design: Futura
Photos: Rodrigo Chapa
Location: Mexico
