It’s definitely not an easy feat for well-loved brands to take the leap and do something unique and boldly different with their packaging while still appealing to their current consumers. Marvis, however, does it well with their limited edition Wonders of the World line of toothpastes that will make you want to pack your bags and head off to strange lands. Designed by RobilantAssociati, the packaging takes some of the known cues from the brand (like the recognizable font and border) but injects it with a newfound energy. The different flavors will take consumers on a journey, and a vintage-inspired world map, illustrations of flora and fauna, and historical landmarks will lead the way—all while retaining Marvis’ level of luxury.
“Update without affecting brand identity. This is the challenge that many agencies face nowadays. A limited edition for Marvis shows one of the avenues brands can take.”
Devised by RobilantAssociati—the brand advisory and strategic design company that leads the Italian market and is increasingly the preference of international clients – The Wonders of the World special edition is an exercise in brilliant juggling between an identity to preserve and an urgent need to convey innovation.
