The Crisp Design of Lussa Gin
by Natalie Mouradian on 01/12/2017 | 2 Minute Read
Glasgow-based agency Front Page has created the crisp design for Lussa Gin. The elegant condensed typography and beautiful illustrations of hillside give this gin a special touch.
"Lussa Gin was founded in 2015 by three women from the Isle of Jura, off Scotland’s west coast. The gin is made in Ardlussa, on the north end of Jura, where the terrain is tough and the weather is unforgiving – but that’s where the adventure begins! The botanicals in Lussa Gin are found locally, either foraged from the wilderness or home grown by Lussa’s founders."
"This wilderness and location directly informed the design of the Lussa bottle, from the traditional, hand-drawn pen and ink-style illustration of the local Ardlussa hills, to the bronze colour palette inspired by the heather and deer found on the island, and its bespoke tartan ‘drip catcher’."
"The ultra condensed Univers of the Lussa Gin logotype and accompanying lock-up mirrors the slender bottle. We also wanted to highlight the gender of the founders without appearing gimmicky, and achieved this by adopting the device of the distillers’ signatures – more commonly found in whisky labelling."
"The illustrated hills are magnified to the correct proportion when the bottle is full, and revert to a more condensed shape when empty."