In recent years the chocolate market has become saturated with a variety of organic and pure brands. Crude Raw Chocolate is one of these brands, but designed in such a clever way that it can’t help but shine – literally.
Crude is only made up of two ingredients: cocoa (in different concentrations) and sugar. The percentage of cocoa found in each bar is cleverly represented within the geometric metallic foil that comes on each bar. This serves as an intricate reference to Art Deco ornamentation but also serves an informational function.
The juxtaposition of the cardboard texture and the metallic foil helps tie in the notion that this chocolate is pure and straightforward while also bringing a luxurious aspect.
Agency: Happycentro
Art Direction & Logo Design: Federico Galvani
Typography, Illustration & Graphic Design: Anna Rodighiero
Photography: Federico Padovani
Printed by: Grafiche Cosentino
Hot Foil by: Kurz Luxoro
Location: Italy
