Featured image for Baebrow Cosmetics

Baebrow Cosmetics

by Elizabeth Freeman on 01/19/2017 | 3 Minute Read

Having well-groomed eyebrows has become somewhat of a standard in today’s society and with Baebrow you no longer have to feel out of the loop. Designed by  Robinsson Cravents, packaging for these brow tint pens are everything and more. With a sleek look that is sophisticated and edgy, a color scheme of brush and black brings a bit of femininity to the overall look without it being overbearing. Baebrow is perfect for the women who love their makeup and how it can subtly enhance her natural features. 

Editorial photograph

“When I received the project brief, it indicated that this would be a product with a wide range of consumers (Women between the ages of 18 and 55). The product should empathize with all of them so I thought about neutrality. I decided to look for the form from the same name to integrate it with its effect and represent it within the application area.”

Editorial photograph

“In order to continue product neutrality to connect with a wide range of consumers, the logo was created with a sans serif font (Gotham).  There is a progression from right to left, losing thickness as it approaches the end as happens in reality with the eyebrows

But we still needed a symbol that stated the reason that the product was created. This is a product for the eyebrows, the eyelashes say that the eyebrows are everything.”

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Designed by Robinsson Cravents

Client: Baebrow

Country: Colombia