Featured image for Sandeman Aged Tawnies: When Good Things Come In Yellow Packages

Sandeman Aged Tawnies: When Good Things Come In Yellow Packages

by Natalie Mouradian on 01/10/2017 | 3 Minute Read

Portugese agency Volta has designed the elegant press kit and packaging for Sandeman, a well-established wine, sherry, and tawny maker in Portugal.

Editorial photographEditorial photograph

"Sandeman has just released their new aged tawny bottles and labels, that embody their desire to uplift the brand and have an image coherent with the quality of their wines. To promote this new Aged Tawnies Range, they asked VOLTA to design a special premium press kit, that would introduce the range, explain the new brand positioning, their story and where they want to be in the future." 

Editorial photographEditorial photograph

"Using the highly distinguishable Sandeman yellow, we created a pack that encloses a hidden brochure and a wax-sealed 20 year old aged Tawny Porto. With premium finishings like gold foiled and embossed stamps, leather interiors, gold printed black wrapping paper and a stunning bronze medal on the outside, the Sandeman’s intention to be seen as premium/luxury brand is totally achieved with this jewelery-like pack."

Editorial photographEditorial photographEditorial photographEditorial photograph

Agency: VoltaClient: SANDEMAN - Sogrape Vinhos Creative Director: Pedro Vareta Project Manager: Lourenço Neves Designer: Luís de Sousa Teixeira Photographer: Nuno MoreiraLocation: Portugal

You may also like