This Packaging for Aquatadeus is So Fresh and So Clean

Give your skin a fresh start, every single day. Designed by moodley brand identity, Aquatadeus is a skincare line that aims to rejuvenate and heal skin, giving you a natural glow. The branding is incredibly refreshing, with a bright color palette and playful font choice, making it a fun way to start your morning.

“The therapeutic effect of healing water has been known to mankind since the 17th century. Now, Aquatadeus brings this healing aspect into their skin-care line—a line that makes the skin feel good again. After moodley’s rebranding, the corporate design also reflects this newly found sense of well-being.”

“Optimistic, natural and honest—this is probably how Aquatadeus could best be described. With their natural skincare line, the brand wants to take the secrecy out of neurodermatitis and communicate openly and honestly. This self-confidence is now central to the new brand identity and the packaging design.”

Designed by: moodley brand identity

Creative Direction: Mike Fuisz

Art Direction: Nicole Lugitsch

Graphic Design: Nicole Lugitsch, Britta Fuchs

Text: Matthias Alber, Andreas Leitner

Project Management: Christina Schachner, Rupert RechlingCountry: Austria