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Successori Reda Celebrates 150 Years with this Iconic Book

by Theresa Christine Johnson on 02/07/2017 | 3 Minute Read

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150 years is certainly something to celebrate! For this important milestone, Successori Reda turned to Studio Fantastico to create a specialty book that would highlight their achievements and history. The book looks like an instant classic, finding an easy place on the coffee table to be flipped through time and time again. Red and white splatters on the box instantly catch the eye, while the book itself takes a simple, clean approach to displaying the information.

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“This book was commissioned to celebrate the 150 anniversary of Successori Reda, a world leader brand in fashion wool fabrics. The main box is covered by a red Pantone printed fabric, showing the marble texture in white color. This texture it's been chosen as very similar to the marble walls inside the company headquarter.”

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“The paper chosen for the pages is a 170 gr. Phoenix Motion Xenon. The book format is 24.5 x 28 cm, 136 pages and with 2 bright white bookmarks."

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Designed by: Studio Fantastico

Client: Successori Reda 1865

Design: Diego Soprana / Studio Fantastico

Curated by: Angelo Flaccavento

Photography: Alex Majoli, Gueorgui Pinkhassov, Mark Power, Olivia Arthur, Paolo Pellegrin—MAGNUM PHOTOS

Print and manufacture: Damiani Editore

Designer: Diego Soprana

Country: Italy

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