Pavement designed this elegant packaging for Bloom Farms‘ new individual cannabis hand rolls. The different color boxes represent the different strains that each roll is made up of. The foiling details along with the leaf illustration add a luxurious touch to the product without making it seem over-the-top.
“As Bloom Farms looked to expand its product offerings, these strain-specific full-flower hand rolls were created with the true cannabis connoisseur in mind. Cultivated and curated within specific regions of California, these hand rolls are made in limited quantities with 100% pure cannabis. Capitalizing on the success of the original Bloom Farms Highlighter products, the strategy for the hand roll packaging was to extract graphics from the Bloom Farms brand, then use those elements in an abstracted and minimal manner to highlight the purity of the product. The result is a new brand that is derivative of the original brand, but stands alone with its own unique look and feel.”
Agency: Pavement
