Featured image for Click Clack - A Tidy Kitchen is a Tidy Mind

Click Clack - A Tidy Kitchen is a Tidy Mind

by Natalie Mouradian on 02/06/2017 | 2 Minute Read

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Dow Design Ltd designed this clever food container packaging solution that always gets the last word. Click Clack directly converses with the consumer by including different statements and questions on the packaging. These statements are funny, unexpected, and personify the containers so that they take on a life of their own.

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"Our client was in the food container business. Ironically that’s a pretty messy and confusing place, for something that is supposed to help you get more organised. And that was really our Aha! moment. We saw it as a great opportunity for our client to be genuinely helpful. Tada! Click Clack Your Food Friend was born. A brand that talks to you, and helps you make sense of all those container options. What for what? What will fit my 900g bag of flour? Can I cook with this one? This makeover of an already established brand has opened up new retail doors that the brand had never dreamed of. Funny how a filling a genuine gap, together with some very smart design, can really get things cooking."

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Agency: Dow Design LtdClient: Innova Products Ltd Creative Director: Donna McCort Lead Designer: Leonie Whyte Design Team: Jeannie Burnside, Jamie Pettigrew Production: Ben Dean, Jamie Pettigrew, Carl Dixon Account Service: Simon Wedde, Michael Statham, Michael Evans Photography : Dan TrotterLocation: New Zealand