Concept: Stealth For Gentlemen

by Elizabeth Freeman on 01/31/2017 | 2 Minute Read

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Stealth is for the simple man with loves his dark-wash jeans and white t-shirt. Designed by Sydney Noland, this concept take the idea of the “American Gentleman” and flips it on its head with high-end fashion. The packaging is kept simple and sophisticated with an all-black color scheme with a silver debossed logo. 

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Stealth was a project that focused on the concept of package design, and learning how to make numerous support pieces work together as one. The company was designed to attract a male audience, selling high-end underwear, socks, and t-shirts through an online store. The support pieces created for this project included a business card, two different sized mailing boxes, a postcard, and a gift card. 

Simplicity was a key concept to Stealth’s brand. The brand’s minimalism with a hint of foiling was essential in order to give Stealth a sleek and luxurious appearance. The black foil on black card stock added to the brand’s concept, in which the word “stealth” is defined as being cautious and surreptitious action or movement.

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Designed by Sydney Noland

Country: United States

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