Until you’ve used an electric toothbrush, you really don’t know what you’re missing. But not only do these handy tools make brushing your teeth way easier, Goby makes having an electric toothbrush easier, too. Scott Shephard and Red Antler developed the packaging and design for Goby, giving it a confident look that lets consumers know this is not like any other toothbrush they’ve used before.
“Goby is maker of premium oral care products, paired with maximum convenience, sold at an affordable price. The Goby Brush fixes consumers’ bad habits, making everyone a perfect brusher. Goby also offers a replacement brush head subscription, so you never have to worry about using worn-out, ineffective brush heads. The Goby Brush is sold at half the price of the competition, finally making premium oral care accessible to all.”
“The Goby Brush kit comes in unique packaging, designed to be shipped directly to consumers. No extra packaging is required to ship the brush kit to consumers. Unlike most electric toothbrushes, which come in painful to open blister packs, the brush kit has an easy to open tear strip, no scissors required. The packaging is 100% recyclable.”
Designed by: Scott Shephard, Red Antler
Packaging Engineer: Scott Shephard
Branding: Red Antler
Country: United States
City: New York, NY
