The Beautiful Watercolor of The Dorset Chocolate Company

Dorset Chocolate Company is a beautiful conceptual project from designer Perry Rowe. The watercolor is what sets this chocolate bar design apart from others, as it is executed in such a light and airy way. The color scheme plays off on colors one normally might not pair together, but the result is harmonious and easy on the eyes. 

"Based in Dorset, The Dorset Chocolate Company are dedicated to making delicious handmade chocolate. To reach to a wider audience, I was asked to reinvent their identity." 

"Whilst Dorset is commonly known for its historical context, I wanted to avoid the heritage cliché. Looking into the famous landscapes, my inspiration was drawn to the underlying rock formation that create these magnificent sceneries. Watercolour was used to add artistic value to the brand and attract the right target audience." 

Designed by: Perry Rowe

Agency: Salad Creative

Location: UK