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Concepts We Wish Were Real

by Elizabeth Freeman on 09/09/2016 | 13 Minute Read

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Brighten up your Friday with our top concepts from this week. 



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Forgo the bland, tasteless energy bars and get your body moving with food that fuels you right and also tastes amazing. Barbara Tubelo developed the concept for Ushtim Energy Cereal Bars, which offers tasty flavors like Banana & Raisin and Hazelnut & Cocoa. Ushtrim Energy Cereal Bar aims to be a workout supplement, featuring active figures on the front of the packaging. Bright colors feel lively and energetic, while the script-inspired font for the brand name feels personal and carefully made from delicious ingredients. 

“This cereal bar were developed for people who wants better performances by consuming foods that would help them to reach your goals in their workouts. Two special flavours that will provide you more energy. Let's move our bodies? Try this energy.”

Designed by Barbara Tubelo

Country: Brazil



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Where the love of chocolate and design intersect, you will find Artisan chocolate bars. Alexandra Rusu wanted to create a brand that would attract both chocolate fiends and design addicts, and the result is beautiful and mouthwatering.

The chocolate bars embrace a clean simplicity, using a crisp white and lovely pastel color to indicate the flavor. On the front, consumers see the brand name and no distracting images or text, allowing the tasty flavors like pistachio and blueberry to be noticeable. The font for the logo plays around with melting, swirling letters that are a nod to the chocolate-making process. Underneath is a shining, colored foil which indicates that the ingredients are of the highest quality.

Designed by Alexandra Rusu

Country: Romania



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“The successful warrior is the average person with laser-like focus.” Get your laser-like focus with Warrior Energy Drink, a concept from Arnold Mugasha. The bright beverages offer three refreshing flavors that give consumers a boost from natural sources rather than chemicals or loads of caffeine.

“Warrior is a coconut water based energy drink with an easy-to-remember brand name and three distinct flavours. Known as nature’s sports drink, coconut water is a great way to boost your energy through the coconut’s high levels of minerals and potassium. This is one of the selling points which presents a healthy alternative to a market flooded caffeine-based energy drinks. The warrior concept is based on the idea that we are all capable of great things and we only need a push to unleash the warrior within us that is capable of great feats. This inner warrior is represented by the three different masks used on the packaging. All the flavours and masks on the represent different warrior tribes: Watermelon - Monk, Pineapple - Mastermind, and Black Currant - Knight.”

The bright colors alone are eye-catching and energizing, immediately capturing the consumer’s attention and clearly communicating what the product does. The traditional warrior tribe masks fill buyers up with possibility. With these drinks, they can truly be anything and do anything that they put their minds to. The cans do not feature any text, allowing the striking images to stand out.

“The concept has two main targets:

1. To attract the customers and to stand out from the numerous other energy drinks offered on the market.

2. To create a simple and strong association with the brand, through the vibrant and distinct package design.”

Designed by Arnold Mugasha

Country: Uganda



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Choosing organic food is good for your health, but depending on the packaging it’s not always great for the environment. Yimin Heng developed this sustainable concept for Magic Bloom organic mushrooms, making the produce an excellent choice both for you and for the earth.

“To replace the unsustainable packaging for organic mushrooms, a new eco-sustainable packaging is introduced; using only one piece of 100% recycled paper with no adhesives. The mushroom die cut shape and the colored title help consumers to differentiate the type of mushrooms. The user experience created is wonderful, because the packaging allows the consumers to access their food in a time saving and sustainable method.”

Heng relied on the gritty, earthy feeling that one would associate with mushrooms found naturally in the outdoors. A light brown hue makes consumers feel like the produce was freshly picked from a garden, and delicate illustrations look like they were pulled from a botanist’s notebook. The name itself, Magic Bloom, is a fun poke at the idea of magic mushrooms. A small mushroom-shaped cutout allows consumers to peek inside at the produce, while each variety is written on the side in a large, faded font.

Designed by Yimin Heng

Country: Malaysia



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Dr. Seuss once wrote, "A tree falls the way it leans.” So which way do you lean? Dove® On The Verge is a concept for a limited edition range of hair care products that focus on sustainability and preserving our forests. Created in collaboration with WWF®, the products promote Unilever® as a brand that uses sustainable palm oil which protects forests rather than destroys them.

“Every hour, forests equal to the size of 300 soccer fields are destroyed for palm oil. Palm oil is present in more than half of the products on the shelves of supermarkets. The way that I designed the packs, reflects the current state of our forests, however, when touched, the warmth from your hands causes parts of the packaging to change into bright, colourful designs, highlighting the fact that these products can help to stop the forests from disappearing at such a rapid rate. Essentially, the change that you cause by touching the packs, shows that you as a consumer, can have a hand in bringing our forests back to life. The packs themselves are a metaphor for the trees, and when you choose to do nothing about the problem (by putting the pack back on shelf and not purchasing it), it will fade back to white again—highlighting the fact that your choices matter.”

Untouched, the packaging is minimal and lovely, expressing some of the natural and healthy ingredients that go into the products. When consumers begin to interact with it, the scenes on the bottles come to life. Rich colors stand out right where the packaging was held, giving buyers an incredibly personal experience. Dove® On The Verge Limited Edition also uses completely recyclable materials for their packaging, furthering their impact and, in turn, the consumer’s ability to create change in the world.

This range promotes Dove® as a brand focused on sustainability and the beauty in our forests. It allows Dove® consumers to feel beautiful because they have contributed to a better future for our forests. Unilever®, as the father brand to Dove®, is already a brand dedicated to spreading the urgent message that our forests need better protection to those around the world. Since Dove® is a brand under Unilever® that hasn’t done this kind of approach in their advertising yet, and because most of the brand’s products contain palm oil, it was the perfect medium to spread the word of Unilever® using sustainable palm oil in their products.”

Designed by Ashley Wallendorf

Country: South Africa



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You’ll only discover Jia Jia Soy Sauce’s secret when you use it yourself. These fish-shaped bottles are activated by touch, heating up the thermo paint which then reveals a beautiful, golden fish scale pattern underneath. This concept from Depot WPF takes a traditional product and gives it a fun, modern twist.

“The mix of traditional Chinese culture and modern technology in one package of soy sauce? Why not! Soy sauce is a very traditional product for China, which can be found on the table in any home. This feature imposes certain requirements on its packaging design. At the same time it opens up huge opportunities for functional creativity. Finally we have reached such a solution that combines both respect for traditions and modern technologies. The creative concept is based on several characteristics of Chinese culture. People in China are quite modest. They do not boast their wealth or show their emotions too much to strangers but only to close people, their family and friends around the table sharing the meal. All these ideas are reflected on the bottle: ergonomic shape, modest cover, laconic label on a black background... and the golden underneath that are hiding as long as the bottle stays on the table.”

At first glance, the soy sauce bottle is classic and beautiful with a simple, straightforward approach. The shape is unique, while the color and minimal text and graphics make it a condiment that can easily blend in on any dining room table. Once consumers interact with the bottle, the golden scales appear, making it a more memorable experience. The scales are gold, adding a layer of elegance and luxury.

“The cap is designed in the shape of a fish tail so that the whole bottle looks like a black carp. But it is covered with the thermo paint which becomes transparent from the human’s touch (30-40 degrees temperature) and under this modest cover a rich golden pattern reveals which reminds the carp’s scales. Before our eyes the bottle turns into a golden carp — a symbol of wealthy life and prosperity in China. Thus, we use a modern printing technology while respecting the cultural particularities of the country and create interactivity between the consumer and the product. This package follows the global trend of interaction between the brand and consumer.”

Designed by Depot WPF

Country: Russia

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