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Enzyme Drink

by Elizabeth Freeman on 09/08/2016 | 2 Minute Read

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An energizing drink you've probably never seen before. Designed mousegraphics, a new enzyme rich, fruit flavored drink is packaged in white plastic bottles with an easy twist cap. The minimalist design features a "fruit-headed" figure sitting in half lotus position. 

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The target consumer: Middle to high-income people in their twenties. Consumers with some knowledge of enzyme benefits concern for their bodies and dietary habits. 

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The design: Our client specified the product as "drinkable yoga". We remained faithful to that description looking for the kind of illustration that would carry the message most fluidly. Our yoga inspired characters are human-fruit playful hybrids restricted to elegant curvy lines and natural colors so that taste, serenity, and body-mind health can be evoked in a natural, unpretentious way. The two fruit-plant combinations (noni and elderflower/ rose, pomegranate and blueberry) are apparent within each character's features while the rest of the packaging is kept white with balanced typography for all relevant information. This is a packaging which focuses on the effective and smooth cooperation of different design elements in order to suggest peace of mind, balance of body and an innocent, youthful mood.

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Designed by mousegraphics

Country: Greece

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