Il Buon is a new bistro, grill restaurant, wine bar specialized in local cuisine with an international touch, using exclusively valuable Italian ingredients cooked with love. Designed by Bocanegra Studio, packaging for coffee and to-go containers use kraft paper as a substrate to give a rustic yet modern feel to the brand.
“We were asked to focus the identity on the italian tradition, with a modern breath. The brand had to recall the old times, but updated to the present with a twist of cultural contaminations. The easy and friendly mood and the cosy atmosphere had to be paramount throughout the whole communication. We were asked to take care of the naming and create a strong, recognizable dynamic identity, able to be declined in many variations. The identity is based on an impacting typographic logo. We took inspiration from old Italian street signs, aiming to characterize the whole identity with a taste of traditional (italian) style.”
The logotype (the fixed element), paired with verbal and visual components (the dynamic element) highlights products and concepts, creating a complete and strong branding system.
