The high demand for low sugar products and the 17% year on year growth in the booming £400m flavoured water market inspired entrepreneurs Felix Tanzer and James Shillcock (founder of Vivid Drinks) to formulate the world’s first all natural vegetable water brand.
Appointed design agency BrandOpus hopped at the chance to invent the brand from scratch. They conceived the brand character J.F.Rabbit; a mad rabbit professor who’s fascinated by the inherent goodness of vegetables. For Veg Water, he has invented ingenious vegetable contraptions that navigate and blend fresh water with vegetables, to create a range of delicious drinks, all 100% natural with no added sugar.
J.F.Rabbit’s Veg Water is available in three different varieties: ginger, beetroot, and cucumber.
Executive Creative Director: Paul Taylor
