Lost Inhibitions Wine
by Theresa Christine Johnson on 10/03/2016 | 3 Minute Read
Brandever designed Lost Inhibitions, a wine that isn’t afraid to say what you’re thinking. Whether it’s a long-lost diet or a not-so-cryptic eggplant emoji, the wine is sure to give you a good laugh (or at least make you blush). The witty copywriting gives Lost Inhibitions plenty of personality and certainly speaks to a younger generation—in particular, millennials. Because the labels feature text only, branding incorporates clever and bold images, like a big pepperoni pizza or some unbuttoned jeans. By keeping the text on the label short and sweet, it almost feels like a text message from your best friend.
Creative Direction & Design: Bernie Hadley-Beauregard, Grace Partridge, Emily Pedriks & Karen Poon
Designed by Brandever
Client: Church & State Wines
City: Vancouver, British Columbia