Dream of Cookies
by Theresa Christine Johnson on 10/03/2016 | 2 Minute Read
Sweet dreams indeed. If you can’t seem to get enough desserts in your life, then Dream of Cookies is here for you. Coba&Associates developed the branding and packaging for these cookies that invite you to, “Dream a little round dream with me.”
“It was a dreamy story right from the start. A woman finds forgotten cookie recipes left after her late grandfather's legendary Belgrade confectionary shop went out of business. The idea starts developing. The desire for home-made approach and experimenting with different tastes soon leads to the creation of cookies that blew away all who tried them. It was like they came right from a dream and made it completely clear with the connotative brand name. The design was determined to follow the story with graphic elements that represent our imagination and fantasy.”
These dreamy cookies come wrapped in plastic for freshness and packaged in small batches in a box. Being able to see the cookie is a way for the consumer to examine its freshness right in front of them. Circles are used in the branding—after all, that is the shape of a cookie—and the brown boxes highlight the different rich colors of the cookies. A vibrant color is used for each cookie type, adding in a pop of color, while a script font feels whimsical and fun.
Creative director: Slobodan Jovanovi?
Design: Predrag Markovic
Designed by Coba&Associates
Client: Dream of Cookies
Photography: Ana Kosti?
Country: Serbia