Featured image for North Mallow Artisan Marshmallows

North Mallow Artisan Marshmallows

by Theresa Christine Johnson on 09/29/2016 | 2 Minute Read

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Imagine the kind of s’mores you can make with these tasty morsels. North Mallow is a line of artisan marshmallows, including flavors like vanilla bean, caramel swirl, chocolate chip, and mocha bean. Wink developed the packaging for these marshmallows that are sure to improve all of your s’mores, hot cocoa, and dessert recipes.

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“North Mallow creates all-natural, homemade marshmallows in a variety of exceptional flavors. The branding and packaging needed to reflect that handmade and natural quality. A strong color palette and illustrative interpretations of each of the four flavors, combined with simple photography and a hand-applied flavor label, complete the packaging look and feel.”

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Although marshmallows don’t seem like a premium sweet treat, North Mallow marshmallows are created with care and packaged in such a way to reflect this. A sans serif font emphasizes their modern take on the classic marshmallow, and each flavor has its own coordinating color and pattern. An image of the cubic marshmallows appears on the front which allows buyers to see what they look like, and the main ingredient rests next to it to demonstrate the fresh and unique flavor options.

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Photography: Todd Hafermann

Designed by Wink

Client: North Mallow

Country: United States

City: Minneapolis, MN