Studiomateriality Scarves

by Elizabeth Freeman on 09/27/2016 | 2 Minute Read

Editorial photograph

Who said scarves should be sold on hangers and packaged in traditional boxes with tissue paper? At Typical Organization, the "rules" are thrown out the window to make way for more playful concepts that engage with the consumer. Bold splashes of color spill out from repurposed paint cans, each representing an iconic art piece that has left a mark in history. 

"Packaging design of silk scarves done for Studiomateriality. We alluded to the underlying concept of 'The Treachery of Images' by the surrealist René Magritte in a play with archetypical packaging formats. By using the tin, that is typically used for paint, to pack colorful 100% silk scarves we provoke the in the human mind existing hierarchies. Trying to make obvious that generally, we see things not as they are but as we think they are. Finally, we express with this design a concern of materiality and representation. Our reality is often more sign, image or symbol and we are mostly living in alienation of the real things."

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Designed by Typical Organization

Country: Greece

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