by Elizabeth Freeman on 09/27/2016 | 3 Minute Read
A 3,500-year-old practice has inspired the redesign of a new European dessert boutique in the South of Melbourne. Designed by A Friend of Mine, unique mosaic patterns grace every inch of this brand and is used on their cake boxes, chocolate bars, retail bags and even as a backsplash on Bibelot's storefront. The intricate designs not only are striking and hypnotic but are a direct representation of the bakery's attention to detail with every dessert they craft.
"When the owners of Chez Dré in South Melbourne decided to open up a European styled dessert boutique next door, they wanted to stand apart from others and give the space a sense of permanence. Bibelot (French for a small object of curiosity, beauty or desire) was thus born, encompassing an artisanal patisserie, gelateria, coffee bar, chocolate shop and high tea salon."
"Wanting to marry branding, packaging, and signage together to evoke a strong sense of place, we drew upon traditional mosaic tiling techniques as a design reference point. We custom crafted typography with intricate tiling patterns in a bold and geometric typeface to give a sense of modernity and avoid a pastiche look. A suite of patterns lend the packaging designs variety whilst the deliberately monochromatic palette of black and cream unites the brand. We collaborated with Breathe Architecture and a mosaic artist to create the custom signage elements within the space."
Designers: Suzy Tuxen, Cassie Brock and Emily Fitts
Artworking: Mim Kennish
Photography: Sarah Anderson Photography.
Designed by A Friend of Mine