Nutri-Grain Bolt Cereal and Virtual Reality Headset
by Theresa Christine Johnson on 09/21/2016 | 3 Minute Read
Kids these days. While the younger generation tends to roll their eyes at this sentiment, there’s no denying that obesity is on the rise while television shows and video games keep kids sedentary. Nutri-Grain wanted to connect with teens to encourage healthy eating and a healthy lifestyle, so they turned to Geometry Global for help with designing new cereal packaging.
Virtual reality is the latest trend in digital entertainment, so it’s an effective choice to reach out to the audience. The futuristic, sci-fi look appeals to those with an adventurous spirit, and it certainly makes a statement when compared to other cereals on the shelves. Nutri-Grain Bolt’s focuses on excited and extreme sports, like skateboarding and wingsuit base jumping, allowing teens to feel extra motivated and inspired.
Designer: Reuben Hannaford
Creative Director: Peter Wujkowski
Art Director: Borja Iciz
Photography: Theo Leach
Country: New Zealand