El Boqueron Pisco Quebranta Peruvian Brandy
by Theresa Christine Johnson on 09/22/2016 | 2 Minute Read
Peru makes people think about the ruins in Machu Picchu, highlands, incas, and adorable llamas, but it’s also got some wide shores and perfect land to grow high quality grapes. These grapes are then used to make the very popular Peruvian brandy El Boqueron, which is the main ingredient for many national cocktails like pisco sour and chilcano. Sed Estudio designed the packaging for El Boqueron, taking inspiration from the culture of Peru.
“Pisco 'El Boqueron' was born in Mala, a village just a few kilometers away from the capital, after a married couple chose to retire there and build a refuge to enjoy life. The label tells the story of their everyday life: farming the land, rising peruvian horses (caballo peruano de paso), cooking in clay pots, contemplating stunning sunsets and, time to time, listening the roar of ‘El Boqueron’ (a cave in the shore) when the sea awakens.”
Designer: Jose G. Bernal
Photography: Andrea Gianella
Designed by Sed Estudio