CS Electrical Company
by Theresa Christine Johnson on 09/22/2016 | 3 Minute Read
Fireflies swirling around in the summer night sky are a sight to behold. CS Electrical Company captures a bit of this magic with their new packaging from Angelina Pischikova.
“CS is the largest electrical company in Belarus, which supplies the market with more than 5000 items. CS company’s branding and packaging has been inspired by the old physics books which are diagrams of electrical circuits and illustration of scientific experiments in the style of engravings. Inventor Thomas Edison 's words that a firefly is an ideal cold light source prompted the idea of omparing the various forms of light bulbs with various insects. So a client will see it not just as an ordinary luminaire, but as an independent form.”
The detailed illustrations show each insect with its wings spread wide, allowing the light bulb body to be seen. Each bulb has its own shape, from long and skinny to stout and fat, and this adds a bit of personality to each bug illustration. The light bulbs are also assigned a number, giving them a bit of a high-end sophistication, and the wattage is right on the front making it easy for consumers to choose which one best suits their needs.
Illustrations: Anna Orlovskaya
Photography: Yury Rumovski
Designed by Angelina Pischikova