MVV Mooncakes

by Theresa Christine Johnson on 09/20/2016 | 2 Minute Read

Editorial photograph

During celebrations, people will enjoy a small wedge of mooncake with a cup of tea. MVV Mooncakes were designed by Bond Vietnam to share a story of the MVV workers who have worked hard and devoted their efforts to their customer’s successes. Illustrations on the packaging show many different scenarios, like viral stories on social media or intricate packaging. The box slides up with a curved edge, adding a beauty and fluidity to the box.  

Editorial photograph

“The special design of MVV Moon-cake packaging was created by the combination of Vietnamese Traditional Mid-Autumn Festival’s symbols and inspiration of creative, profound and dedicated people from Media Ventures Vietnam group (MVV). Differ from usual Moon-cake packaging, MVV Moon-cake packaging is formed by simple lines and colors following MVV’s brand identity, together with cultural and rich-layers details with the purpose of inspiring customers."

Editorial photograph

"In this special packaging, we can capture images from many areas: from mountain to delta, from Hanoi to Ho Chi Minh, from rural to urban, from fairy tales to stories on modern media… Mid-Autumn Festival has become limitless inspiration for every Vietnamese generation from everywhere in each Autumn.”

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Designed by Bond Vietnam

Client: Media Ventures Vietnam Group

Country: Vietnam

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