Mathias Dahlgren Edition Kitchen Appliances
by Theresa Christine Johnson on 09/14/2016 | 3 Minute Read
Don’t make things more complicated than they already are. Essen International helped Grand Hotel, retailer Dafra, and chef Mathias Dahlgren to develop packaging for their new set of modern kitchen appliances.
“We are of course huge fans of Mathias and had the ambition to translate his culinary vision and creativity into a modern packaging concept that pushed creativity but could stand the test of time.”
“We partnered with Grand Hotel, Dafra and Mathias Dahlgren to create the brand Mathias Dahlgren Edition. We created the packaging concept, collateral and handled the production. Minimalism at its best. A concept condensing the necessary information at point of purchase, size, and the cooking itself. Why make it complicated?”
The best tools to use in the kitchen are the sleek, clean, and simple ones that make the cooking and baking process simple. Essen International’s packaging for this edition of pots and pans avoids bright colors or excess graphics, in turn exuding a strength and confidence that all chefs desire in the kitchen. By keeping things uncomplicated and easy to comprehend, it actually makes the entire cooking and prep process easier.
Designed by: Essen International
Country: United States & Sweden
City: San Francisco, CA & Stockholm
Dieline Media & PRINT Magazine