KVR Caviar Lime Infused Spirits
by Theresa Christine Johnson on 09/13/2016 | 2 Minute Read
KVR is anything but neutral. This alcoholic beverage brand aims to upgrade the experience of drinking vodka and tequila with spirits infused with caviar lime flavor. Sweety & Co. designed the packaging for KVR to highlight the exotic fruit at the heart of it all.
“To illustrate a new market segment for Caviar Lime Infused Vodka, differentiating it from today’s flat and monotonous packages therefore translating the theme as fun but sophisticated design. It was also necessary to introduce Caviar Limes to the public as the main focus of the product, showing as much of the floating pulps in the bottle as possible.”
“We’ve created a packaging experience where the arrows surrounding the logo are used as way to direct the consumer to the floating pulps of the Caviar Limes. To graphically translate the fun, we’ve worked with vibrant complementary colours which result in an eye-catching design. The white and gold are elements that bring the sophistication needed, while the clear space strengthens the minimalistic approach of the brand.”
Because KVR has an unusual fruit flavor, Sweety & Co. wanted to position the brand as edgy and distinct. Bold colors and strong graphics communicate a confidence and energy that appeals to younger consumers. The lines draw the eyes to the floating caviar lime pulp, allowing consumers to get a sense for the real ingredients that go into the distilling process. A gold bottle cap gives it an elegant vibe and sets it apart from other vodkas and tequilas on the shelf.
Designed by Sweety & Co.
City: Porto Alegre