by Theresa Christine Johnson on 08/22/2016 | 3 Minute Read

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Blessed be the apple tree. Yowler is a fine cider made from high quality, 100% pressed Kentish apples, aiming to lead the way for craft ciders in a market that offers a lot of opportunity for small brewers. Sand Creative worked with Kent Cider Company to widen its consumer base, creating Yowler to appeal to a younger, more discerning drinker who desires an alternative to the mainstream offerings.

Editorial photograph

“The Yowler conducts the centuries old ceremony of wassailing, where bad spirits are driven from the orchard and good ones are welcomed in. At dusk a cup is shared amongst the gathering crowd to celebrate the new blessed crop of apples. The Kent Cider Company's Yowler is a dark and fruity, sparkling apple cider celebrating this blessed crop.”

Editorial photograph

“The design is layered with significant symbolism. The skull represents not only spirits, good and bad, but also Yowlers through the ages. Behind the skull the swirling contents of the wassailing cup can be seen and around this the 9 cups represent wishes fulfilled, comfort, happiness and satisfaction, while the diamonds around the edge signal eternity. Finally 'Blessed be the apple tree' communicates the act of the Yowler blessing the 'King tree' for the new crop.”

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Yowler is served in a dark, mysterious bottle, with a skull and cups at the center that are somewhat similar to what you would see on Tarot cards. A bit of gold foil adds sheen and positions the cider as the premium quality that it is. The design elements and font appear traditional, emphasizing the traditional methods of brewing and the ceremony of wassailing as well.

Editorial photograph

Designed by Sand Creative

Client: Kent Cider Company Mark & Serena Henderson

Country: United Kingdom

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