by Theresa Christine Johnson on 08/16/2016 | 3 Minute Read
Twój Browar is your brewery—the one in your own home. For those who love beer so much that they decide to brew their own, Twój Browar is a one-stop-shop for everything you need to make delicious, hearty, and hoppy craft beers. Wroclaw agencies FLOV Creative Agency and NOMONO developed the branding and packaging for the store that helps home brewers every step of the way.
“Twój Browar (transl. Your Brewery) is a place, where you can buy all necessary accessories for brewing, wine and cheese production and get professional advice in this matter. They wanted to raise their brand awareness and emphasize its presence in the market, and therefore... came to us. We developed a logo, packaging design, animation and other graphic materials. We wanted our designs etched into the craft brewing trend, which grew out of home brewing.”
The packaging for Twój Browar features a lot of the larger, slightly more complicated equipment needed for brewing, like long series of pipes and large brew kettles. Twój Browar simplifies this and puts it on a smaller scale for its consumers, providing what’s needed in cardboard boxes and resealable bags. Using cardboard and a brown hue emphasizes the hands-on process of brewing, and the sans serif font and methodical, organized placement of product information makes it easy to follow.