Dirty Lemon Beverages

by Theresa Christine Johnson on 08/16/2016 | 4 Minute Read

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We can promise that you’ve never seen these drinks in the store before. Dirty Lemon Beverages was designed with social media in mind, launching entirely online with no presence on retail shelves. Zak Normandin developed the packaging with a bold design that’s free from clutter and the usual product call-outs, successfully launching it online.

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“We currently offer four RTD beverages targeted to millennial consumers. Each product combines base of cold pressed lemon juice with a blend of herbal extracts and natural compounds...all of which contribute to the specific function being offering. I.E. [detox], [energy], [skin+hair] & [sleep].”

“We launched the brand on Instagram last August—all product awareness/sales traction to-date has come by way of social media. To place an order, customers text 1-917-588-0640 (or a number specific to their country). This proprietary platform serves as our primary method of customer service as well...customers receive tracking/order updates via SMS, and can write anytime with questions about the products.”

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“We are intentionally building the brand direct to consumer, with no retail presence as part of our short-term growth strategy.”

The shape of the bottle alone lets consumers know that this is, in fact, something different. Instead of the traditional soda can or bottle, Dirty Lemon Beverages is large and stout. Using lines and only black, gray, and white keeps the look fresh and distinct, while also allowing them to expand the brand in the future easily. Keeping the appearance lively yet simple allows consumers (in particular millennials) to see themselves drinking it in all sorts of situations.

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Designed by Zak Normandin

Country: United States

City: New York, NY

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