Featured image for Goshen Coffee Company's Secret Stash

Goshen Coffee Company's Secret Stash

by Elizabeth Freeman on 08/31/2016 | 2 Minute Read

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A small batch, small-roast production of Goshen Coffee Company's fine single origin, Secret Stash is made for a limited run in cooperation with small farms all over the world, and once it's gone, it's gone. The design was a combination of Goshen's design library which includes elements illustrated for both this package and their original branding library.

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The bag is matte black overprinting a silver substrate. Each batch has a long 6' label that wraps from the front to a small tag on back. All labels are hand-applied as the coffee is bagged.

The design is all vector-type illustration over the "illuminat-eye" pattern. The back is a one-color version of an illustration I did something similar for on the brand's main packaging for larger retailers.

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Designer: Jim Harper Creative

Illustrator: Jim Harper

Printer: Roastar Packaging

Photos: Jennifer Silverberg Photography

Designed by Jim Harper Creative

Client: Goshen Coffee Company

Country: United States