Start-ups find it difficult when developing packaging for their very first product. Faced with a myriad of factors such as budget, time and promotional value, start-ups must be deliberate when launching their product into market.
Capturing the attention of target audiences and grabbing a significant chunk of market share is a constant battle. The battle becomes even more fierce when you are operating in the industry of Fast Moving Consumer Goods (FMCGs). One of the easiest and cost-effective solutions to effectively captivate their target market is through their product packaging. However, the right packaging for your product is not only important for establishing your product and brand, but for the overall success in the marketplace.
Packaging can make all the difference especially when you are looking to give your brand an exclusive image and personality. A beautifully designed package not only lends an attractive face to the brand but is an integral part of overall marketing efforts.
