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The True Honey Co.

by Theresa Christine Johnson on 08/08/2016 | 4 Minute Read

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“Honey from somewhere far from anywhere.” The True Honey Co. produces true Manuka honey, a delicious variety of monofloral honey. They turned to Marx Design Ltd to develop packaging that would make this unique product stand out to health-conscious consumers shopping online.

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“When Marx Design were briefed, we immediately knew this was an opportunity to create an exceptional piece of work. After much consideration we developed a brand built on TTHC’s values of honesty and transparency. As the honey is only purchased online, the packaging plays an important part in the brand experience, one we developed into a canvas to communicate the values of the company. We worked closely with Think Packaging to create a completely unique protective case to ship the precious Manuka honey, that doesn’t require bubble wrap, foam filler or nasty petro-chemicals.”

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“The True Honey Co. use MGO to measure Manuka quality. It was therefore important to make our ratings, which are a focal point of our brand’s transparency, the hero of the packaging. Large, modern typography highlights our pride in our honey in a bold, yet humble manner. Every finish was laboured over—multiple illustrations, foils used on black stock, high-builds and textured finish on the labels. This attention to detail has created packaging that truly reflects The True Honey Co.’s premium product and honesty-driven brand positioning.”

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The True Honey Co. produces Manuka honey of all GMO ratings, and these play an integral part in the label design. Each jar is tucked away in a box that rolls open, and cutouts create an incredibly secure spot for the honey in transit. The copywriting on the box is personable and a little humorous, adding in a bit of personality into the brand and encouraging consumers to buy. Gold illustrations and text elevate the brand and match the golden hue of the honey, while the black packaging and label looks sleek and sophisticated. The True Honey Co. logo is a hand and heart merged together, emphasizing the brand’s focus on high quality goods.

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Designed by Marx Design Ltd

Country: New Zealand

City: Auckland

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