Pingo do Mula

by Theresa Christine Johnson on 08/10/2016 | 3 Minute Read

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Here’s a little something for you cheese lovers! Pingo do Mula is a cheese made in the Canastra region in Brazil. Oeste developed the package design for this family-run cheese brand that is deeply rooted in Brazilian history.

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Because Pingo do Mula is created by Antônio de Melo Almeida and his son Paulo Henrique de Matos Almeida, it’s important for the packaging to emphasize the family aspect of the business. Cheese wheels are packaged up simply and allow consumers to see the actual product. An image of a donkey is integral to the brand’s history but also emphasizes that the cheese comes from a farm and not a factory. The font is unique and communicates a high quality food that is specific to the region.

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Designed by Oeste

Country: Brazil

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