92 Beans Coffee Co.

by Elizabeth Freeman on 08/08/2016 | 3 Minute Read

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Wake up and smell the coffee! Whilst you are at it - also look at its beautiful packaging. New Zealand Restaurant Brands teamed up with Mt Atkinson Coffee Roasters and 485 Design to create a new coffee brand- Ninety Two Beans Coffee Co. The integrated team paid an outstanding attention to details when it came to create the perfect coffee - they even counted the beans that go in the perfect shot! Needless to say, the result is 92 coffee beans. 

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“From the function of grinding then pressing coffee into a filter comes the beauty of a single shot of coffee, inspiring the name and informing the shape of the brand-mark and entire brand identity.” says the team at 485 Design. 

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“There are circles in every part of the coffee making process. From the filter to the cup — the circular form is integral to every part of the experience and explains ‘one shot' in the most simple way. This theme runs through the entire body of work, the logo, colour coded coffee bags (wholesale only), posters and cup lids. Red symbolises heat, black for the beans and white for the creamy milk on top. Functionally the three colours help to identify product variants. Espresso grind, whole beans and decaf. The typography takes its cues from traditional coffee sacks — a subtle link back to the origin of the beans.” 

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92 Beans Coffee identity is simple, bold and clean like the refined art of coffee making. One shot is all you need!

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Creative Director: Nathan Chambers

Designers: Nathan Chambers, James Showler, Danny Carlsen, Angela Burnell

Design Strategy: Debby Giness

Photographer: Luke Harvey

Designed by 485 Design

Client: Jacob Parsons - Mt Atkinson Coffee Roasters

Country: New Zealand

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