JOIN US: Dieline Conference 2022 @ Advertising Week NY – Oct 20th

Concepts We Wish Were Real

by Elizabeth Freeman on 08/26/2016 | 11 Minute Read

Editorial photograph

Before you head out of town this weekend, be sure to check out concepts and student work we wish were real!

Clorox Rebrand


Editorial photographEditorial photographEditorial photographEditorial photograph


Clorox is a powerful bleach that’s responsible for getting your house squeaky clean. This redesign from Bobin Gao, embodies all you would want from a company that you’re trusting to make your home sparkle.

“My rebranding and repackaging of Clorox brings a refreshing experience to cleaning with added simplicity and efficiency. Clorox’s leading product is mostly table salt—a natural element that disinfects germs, filth and other contaminations. Think of your cleaner as detox for your precious home. Clorox cleanses and keeps you and your family protected. My goal for this project is to create a collection of packaging that fits in with millennials’ lifestyles and living spaces so that Clorox can expand their user market through the redesign. Elemental, cleansing, conscious, empathetic, calculated and protective are the six brand attributes that guide my design process. All of the packagings are designed around the user, whether it is a radius at the bottom of the bleach bottle to help pouring liquid out easily, or the use of transparent material so that user can be aware of their product usage.”

The crisp, clean packaging is the type of look you’d associate with something just cleaned with bleach. Liquid bleach allows consumers to see how much is left and how much they use every time they clean, while the lid for the crystals makes a convenient cup to measure it out. A sans serif font looks modern and minimal text is used to let the white packaging stand out in a striking way.

Designed by Bobin Gao

Instructor: Ania BorysiewiczPhotographer: Jason WareSoftware: Photoshop, Illustrator, Indesign

Country: United States

Wild Honey: Honey Packaging


Editorial photographEditorial photographEditorial photographEditorial photograph

Just the thought of a gooey spoonful of honey is enough to make you swoon. Yinersi Gonzales developed this concept for Wild Honey which takes cues from the viscosity and texture of honey for its line of four delicious varieties.

“This project was created for my Package Design course. Everything from the logo to the packaging was derived from the consistency and movement of the honey itself. Every type of honey represented here has its own unique label form.”

The golden hue of the honey sparkles in the light as the crisp white label appears to drip down the side. A serif font feels welcoming and traditional, giving consumers the impression that Wild Honey is a family-run or small operation. For the logo, a large droplet is seen with two smaller ones on the side—a refreshing step away from the expected honeycomb graphic. The pack comes with a convenient cardboard top and handle, making it easy to carry around.

Designed by Yinersi Gonzales

Country: United States

Tea for Two


Editorial photographEditorial photographEditorial photographEditorial photograph

Tea time. Tea for Two is a concept from Alice Dobbie that aims to not only provide high quality tea leaves for a perfectly brewed tea, but it also strives to bring people together and build an experience around the product.

“This is the packaging and branding for a fictional tea company named Tea for Two. Each tin contains enough servings for two people, twice a day for two weeks. This was designed as a student project at the School of Visual Arts in NYC, where I studied as part of an exchange programme with Central Saint Martins, London. Being British, and therefore an avid tea drinker, I intended for my design to be simple and clean to evoke the same calmness and tranquility as the English ritual of tea drinking.”

Tea for Two comes in sleek cubic tins that keep the tea leaves fresh. An identical pattern appears on each one, with slightly different color variations to help tell them apart. The logo is a square with the brand name written inside perfectly, playing on the shape of the container. The font choice and minimal text express a simplicity and allow the patterns of the label to stand out.

Designed by Alice Dobbie

Instructor: Louise Fili

Country: United States



Editorial photographEditorial photographEditorial photographEditorial photographEditorial photographEditorial photographEditorial photographEditorial photograph

Omena+ is practically as good as a day at the spa. This relaxing, soothing line of skincare products is perfect for those want to indulge and unwind after a long day. Wonder Machine Studio developed the concept for this refreshing line of bath and body items.

Omena+ uses delicate lines and soft colors to convey a feeling of purity and cleanliness while expressing their products are gentle on the skin. Floral elements also make their way into the packaging, giving it a feminine appearance. The very precise graphics imply that the formulas are perfected in a lab, while the light, bright appearance tells consumers it’s something even those with the most sensitive skin can use.

Designed by wonder machine studio

Country: Thailand

Peet's Coffee & Tea


Editorial photographEditorial photographEditorial photographEditorial photograph

Peet’s is no stranger to those who religiously start off their mornings with a coffee or a tea. Julie Yeow has redesigned Peet’s Coffee & Tea, reinvigorating the brand while also opening it up to more customers in a different demographic.

“Peet’s Coffee & Tea is the everyday invigoration for the many who love its smooth, rich blends and delicious snacks. But Peet’s believed there were more potential peetniks out there and hoped to attract an additional demographic—a younger group of folks with active lifestyles. So how would Peet’s continue serving loyal customers its signature cup while reaching out to an entirely new demographic? Simple. With design that communicates ‘new and fresh’ while still maintaining Peet’s approachable and grounded personality.”

“Here, letterpressed pattern design gives the brand a welcoming, rustic feel that echoes hand-pressed craftsmanship, while fun, energetic colors add life and brightness without coming across as hipster. Product handles are designed to be easily grasped, so much so that customers may inclined to purchase several at a time. And finally, the product introduces itself clearly through package copy, in a friendly, conversational tone that further echoes Peet’s very human and down-to-earth brand personality.”

The new Peet’s is lively and modern, with thick, confident text and rich colors that go well with the dark brown coffee hues. Peet’s is an approachable brand that coffee lovers enjoy, and the look is friendly and welcoming. Additions to the packaging, like handles for the bags of beans, are an addition that make them easy to carry and also keep them tightly sealed. A description of each product appears on the front (such as “smooth and sweet” or “rich and lively”), making it easy for those who are new to the Peet’s brand to figure out what they want.

Designed by Julie (YunJu) Yeow

Country: United States

Tomato Label


Editorial photographEditorial photographEditorial photographEditorial photographEditorial photograph

Laura Voet wanted to try and improve the packaging for tomato purees and sauces. Using large text, a purposeful color palette, and distinct blocks on the label, Voet has created a line of products that instantly jumps off the shelf.

The large text truly makes these labels noticeable, the bold statements drawing attention toward it. Colors stand out without being too bright, emphasizing the rich, deep flavor of the tomatoes used. Each product has its own unique variation, but they are easy to piece together as a line of items from one company. The word “tomato” appears in the background, even though it is somewhat hidden by a large block of color, but it adds a modern, somewhat youthful appeal.

Designed by Laura Voet

Country: Netherlands

You may also like